How to Write Your Brand's Love Letter

Karmen Cook
Jul 9, 2018
2 min read

A beautiful website is looked to as the gold standard by the masses, but pretty visuals mean nothing if they aren’t supported by impactful copy. How does your site’s “About Me” describe you and what you have to offer? One of my favorite pieces to create for my KarmenCopy clients is the Brand Love Letter, and this month I’ll be showing you how to create your own!

What’s a Brand Love Letter? It’s essentially a bio, but one that tells a story that will appeal to your ideal client. Some businesses create a following by fostering a sense of relatability, and, to do that successfully, a customer need to feel as though the brand creator is speaking to them on a personal level. Don’t be confused: the Brand Love Letter doesn’t woo customers through sweet talk. It’s your way to come to those potential clients in as vulnerable a manner as digitally possible to say, “Hey. This is who I am, and I hope you’ll have me.”

What does it need? Honesty, passion, and a vision for the future. Try not to put it ALL out on the table right away, though. Treat it like one of those blind dates where you get comfortable enough to open up about your hopes and dreams and long-term relationship goals. Your Brand Love Letter is a written way of testing the waters with your developing client relationships. Remember, it’s only awkward if y’all make it that way.

How do I start mine? Write what you know without exaggerating. State the facts, and don’t try so hard to use all of the big words that exist. Excessive embellishments are the downfall of many online entities because the personas they create don’t match up with what people experience during calls or face-to-face interactions. Brand bios with a more personal feel are definitely a place where a strong priority to be yourself instead of everyone else is necessary.

And with that, folks, you should be on your way to a new piece of copy! If you’re still feeling a bit anxious about the whole thing (because we all know it’s hard to talk about ourselves), I’d be happy to be your wing-woman and write you into your brand’s happily ever after.

Now, if the thought of writing your own copy makes you gag, cry, fall asleep then connect with Karmen on her website right here! You can also find her on Instagram!

Are you ready to take your brand to the next level and connect with your ideal client?

Wait no longer!